Everyone is sure to know Michael Jackson. On 25 June 2009 ago, Michael Jackson died of causes that have not been known. Michael Jackson called the King of Pop.
In the business world, especially marketing, we also have a king. Who is it? Customer is king in our business. We hear the term key to success in business is a total focus on the customer and we will bring development to our business. Is that correct?
If we look in detail, in doing business, we also need to pay attention to what we have in the business, such as products, management, employees, service. So before the total focus to the customer, the need to improve our business by creating a good product, system management, employees and service that we provide.
If we can do the improvement in the our business, the business that we are building will be seen by the customer.
Now we have to focus even more on what you want. What exactly do you want out of your business? Do you want more money? Write down a number. Do you want more flexible hours? If so, write out exactly the schedule you’d like. Do you want to change the world? If so, write out specifically how that would look.
The questions is, why you must focus on all of this? The Answer is, if you aren’t absolutely clear on what you want, how are you going to know if you are successful? How are you going help your clients if you aren’t taking care of yourself as well.
The conclusion is before a total focus on the customer, need to focus on yourself first, whether you want for your business?